ReGuest Birthday Messages
Did you know that you can send automatic personalised birthday messages to your guests with ReGuest? Find out what benefits this feature of our quote tool can bring to your hotel.
Every birthday boy or girl – of whatever age – likes to receive greetings and messages on their birthday. That makes a birthday message an ideal opportunity to maintain the relationship with your guests and remain in contact with them.
Studies show that the opening rates of birthday mailings are around 55% higher than those of other mailings. Even though it is clear to recipients that the greetings were generated automatically, they are still pleased to receive them. The birthday message thus generates a connection between the guest and the hotel.
The recipient and his or her birthday should be in the foreground of birthday mailings. Birthday mailings are not advertising mailings, it is about expressing appreciation. The content is about the guest, not the hotel or the new health suite.
The message could include a little special attention to make your guest especially happy. This should really be about something special, not just the simple reduction which you would use in various other projects. Perhaps you could make your guest an offer that is valid for the whole birthday month. Then you can invite your guest to a few days away from it all and give an incentive to make a booking.
Our ReGuest team has a lot more tips in store and will support you with word and deed in setting up your birthday messages.